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Windward Design Group Taps Casual Industry Veteran Charles Emmons for EVP


Windward Design Group of Sarasota, Florida announces that casual industry veteran, Charles Emmons, has joined the company as Executive Vice President of Sales and Marketing.  In addition to his responsibilities leading the sales and marketing efforts, Emmons will join the executive team headed by Chief Information Officer, Rachel Peace, to carry out the long-term growth mission of the company.


“Charlie is an exceptional leader and a consummate professional with immense knowledge of the casual furnishings category,” said Rachel Peace, CIO, Windward Design Group. “He has proven to be a strategic thinker, respected leader and cultivator of relationships with not only retail partners, but independent representative teams as well. He will be invaluable to our organization as we build upon previous success and look to advance our growth agenda.”


Emmons has held management positions within the casual industry for over 25 years; working in both retail and wholesale.  Immediately prior to joining Windward Design Group, he served as Vice President and CMO for Cast Classics.  His experience includes sales and marketing, team building, product development, and customer centric relationship building.


“Windward is in the absolute perfect position for today’s new marketplace,” states Emmons.  “Made in the USA has never meant more to a consumer than it does right now and dealers are hungry for products that deliver on it. For the first time in history, customers will actually save by buying “Made in the USA” over imports. Windward is known for their impeccable quality and unparalleled value; and their new state-of-the-art 280k sf facility in Sarasota is more than capable of supplying 3x their current demand.  These are the key elements that drew me to Windward and are the very same things that make them the ideal partner for dealers.”


Retailers and friends alike are invited to stop by and congratulate Charlie and view Winward’s 2022 line-up in aluminum and MGP within Windward Design Group’s temporary show space on the 7th floor of the Chicago Merchandise Mart at (space 7-10052) during the Casual Market Chicago, which will take place from September 21 – 24, 2021.


For more information visit or call 941-359-0890.

About Windward Design Group:

Since 1990, Quality, Consistency and Made in the USA has defined and driven the Windward Design Group.  That mission is at the core of a commitment to the production of quality residential and commercial outdoor furnishing designs and a full line of replacement cushions. The family focused operation employs over 100 valued employees all with a concentration on pride in manufacturing quality and stylish products at competitive prices. For more information, visit



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