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Why Ignoring These 4 Real Estate Marketing Tips Can Put Off Clients » Small Business Bonfire

Establishing a real estate business may be harder than you think. It requires you to utilize several marketing strategies just to close a few deals in your first year. And that’s only if you’re lucky. It’s important to understand that there’s a high chance of business failure during the first five years of establishing a real estate business. However, with the right strategies and plans, you can increase the probability of establishing a successful real estate company capable of giving you the seven-figure income of your dreams.  

This article discusses all you need to know about real estate. Read on.  

What Is Real Estate Business? 

The real estate business involves selling, buying, and renting properties, which includes homes, apartments, and land. The agents engaged in this industry will assist potential clients (homeowners, businesses, investors) in identifying, purchasing, or selling their properties.  

These are the four main categories of real estate depending on the purpose and available utilities: 

  • Land – the land is the baseline of all categories of real estate. This includes underdeveloped and vacant land. As a real estate agent, you should acquire and combine land with other properties to increase its value.  
  • Residential – this category includes homes for individuals or families. It’s one of the common types of real estate, consisting of stand-alone homes, flats, penthouses, or any other type of housing. 
  • Commercial – this refers to properties used by individuals to conduct their business to generate revenue. For example, you can have strip malls, office buildings, stores, and many more. 
  • Industrial – this category refers to properties used by industrial firms for their operations, including processing, manufacturing, construction, and logistics.  

Over the last few years, the real estate business has expanded exponentially, thus generating lots of revenue each year. For this reason, it’s important to utilize several marketing strategies to ensure you maintain your relevance and continue being profitable in this ever-changing industry. Marketing strategies will go a long way in helping you reach out to potential clients. Specifically, the following are the reasons you need to utilize several marketing tools and techniques: 

  • Improved sales – by applying the right marketing tips, potential customers will recognize your business, which will lead to more deals. 
  • Reputation – engaging with target audiences and answering all their questions will help improve your business’s reputation. It’s important to understand that having a reputable business in the digital world will attract clients.  
  • Audience – with the right strategy, you’ll be able to gain data and metrics; which you can use to learn more about your potential clients. This will enable you to develop a more targeted strategy in advertising.  

Why Ignoring These Marketing Tips Can Put Off Clients? 

Moreover, here are some specific marketing tips that you ought to carefully consider if you don’t want to put off your existing or potential clients: 

  1. Creation Of Real Estate Videos 

Videos play a crucial role in promoting your real estate business. Thanks to technological advancements, potential clients can now view your listings from the comfort of their homes. If you ignore this strategy, you may lose many potential clients because the videos would’ve helped improve brand awareness online. If you’re dealing with commercial real estate, taking professional-grade photos of construction projects will help you attract more potential clients. This will lead to increased sales, thus improving your profit margin.  

It’s important to understand that ignoring this tip may affect your client relationships online. Real estate videos will help set your brand apart from other realtors. Video marketing is considered one of the most powerful tools, as it effectively increases engagements and showcases a sense of authenticity. Moreover, this will allow you to develop trust and relationships with potential clients on social media platforms. 

  1. Use Of Social Media 

Over the last few years, social media has greatly influenced how humans interact with each other. By making full use of social media platforms, you’ll be able to cast a wide net. This will make it easier for potential clients to recognize your business anywhere in the world.  

Also, potential clients can use social media platforms to ask questions regarding your business. If the potential client can’t communicate with you, this may force them to work with other realtors in your area.  

It’s important to understand that social medial will help save time for buyers, sellers, and realtors. Ensure you share links, especially those with high-quality pictures, videos, and 3D illustrations. Although most clients may prefer to visit the property in person, providing a preview will help them determine whether your listings meet their needs and expectation.  

  1. Understanding Your Target Audience 

Ignoring this tip may have a significant impact on your real estate business. By understanding your target audience, you’ll be able to provide listings that meet their needs. Ensure you research to know what they’re looking for. You should use data and metrics from social media platforms and sites to understand your target audience. Characteristics of a good audience include the following:  

  • Specific – you should understand that you can’t be relevant to all people. Some of them may be unwilling or uninterested in engaging with your business. Thus, including them in your target audience may affect your traffic, leading to lower sales. 
  • Data-backed – when defining your target audience, ensure you use accurate market data. Avoid using gut feelings and assumptions, as this may lead to a biased target audience.  
  • Client-based – your target audience should consist of people willing to engage with your business, which will require you to carefully consider the best solution to their pain points. 
  1. Partner With Local Businesses 

Partnering with businesses in your area may help improve your sales. Utilize your local connections by partnering with the following businesses: 

  • Moving companies – partner with reputable companies offering high-quality services. This way, a customer won’t have to struggle to hire a moving company after purchasing your property. This will be an added advantage and may lead to increased sales, improving your profit margin. 
  • Home service providers – develop a relationship with electricians, contractors, landscapers, contractors, etc. This may increase the number of leads that contact you. It will be easier also for clients to customize the properties, leading to increased engagements. 

Ignoring this tip may force your potential clients to engage with your competitors who provide these services. This will affect your profit margin and operations eventually.  


As discussed above, the real estate industry is still growing and can generate tons of revenue each year. With several categories of real estate, choose one that fits your preferences and target audience. It would be best to understand that ignoring the marketing tips mentioned above may affect the traffic, leading to slower business growth. These tips include video marketing, social media platforms, understanding target audiences, and partnering with local businesses.  

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