Anyone who has ever run a business knows the challenges that come with getting the company off the ground and turning it into a profitable venture. And when you manage to do that, you have a new set of obstacles to face, a lot of which have to do with the efficiency and functionality of the business.
Every part of your business can be upgraded and improved to reach this desired goal, but a lot of business owners don’t even know where to start. That’s why we made a list of tips to help everyone who wants to improve business efficiency and functionality.
Focus on marketing
No matter how good your products are and how well you run your business, without the right marketing techniques, you’ll never have as many sales as you want. You need to have impressive marketing tactics for better customer reach if you’re hoping for success.
When it comes to the type of strategy a business should implement, it all depends on what you’re trying to achieve and the target audience you want to reach.
If you want to see great results, you need to use eCommerce marketing services. Marketing isn’t easy, especially if you don’t have any experience with it, but when you use a dedicated service that bases its campaigns on unique data, your strategies will be much more efficient.
If you already have a large customer base and consistent traffic, you may think that there isn’t much else you can do to increase your numbers. But if you’re still working alone and haven’t made any partnerships, there is a lot of untapped potential waiting for you.
Partnerships between eCommerce stores are more common than you think and the trick to making this strategy effective is to partner with someone who isn’t your primary competitor. That way, you can provide your customers with more choices while keeping your sales numbers high.
Let’s say that you’re a business that sells athletic clothing and equipment. A good partner for you would be someone who sells an item your target customers would also be interested in, for instance, a health food supplier.
When you find someone who wants to partner with you, you can send them a business proposal template that will tell them exactly who you are and what your brand is about. These templates are professional, customizable, and will certainly leave a positive impression.
Have an amazing checkout experience
There are a lot of eCommerce elements that need to be combined to create the perfect customer experience. But all of those elements will be for nothing if the last stage of the customer’s journey isn’t created perfectly.
The checkout process is arguably the most important part of any online store because it is the last step of converting a website visitor into a customer, and a lot of things can go wrong there. If you have high cart abandonment rates and a non-optimized checkout process, you know what the problem is.
An overly complicated checkout process is the third most common reason why customers abandon their cart during checkout. If it’s too long, requires the customer to put in a lot of effort, or doesn’t have good functionalities, it just makes everything inefficient.
To optimize this process, you need to:
- Accept multiple payment options so the customer can purchase items with their preferred method of payment.
- Have as few forms and boxes as possible for the customer to fill out.
- If possible, make the checkout process fit on a single page. If not, show the entire checkout flow so the customer knows how many steps are left.
- Don’t have any other elements on the page so as not to distract the customer.
Put the focus on mobile devices
If you’re an online merchant, you have a website that people access to purchase your products. But a big question you should ask yourself is if your website is mobile-friendly.
Mobile commerce sales are expected to reach $3.56 trillion by 2021. With the growing popularity and usage of smartphones, more and more people use their mobile devices to shop online, and eCommerce stores that don’t allow this can’t hope for a lot of success.
But mobile-friendly websites aren’t the only requirement nowadays. Even though responsive design is still the main thing mobile shoppers focus on, we can expect some changes in the mobile-first initiative soon and some advancements will become common sooner than some people realize.
Even now, a lot of customers expect an app-like experience when they’re using their mobile phones to shop online, including navigation and functions you would typically find in apps. And the best way to do that is to use Progressive Web Apps, or PWAs for short.
PWAs are a type of web application that leverages standard internet technology to provide users with an app-like experience in both mobile and desktop browsers. They are easier to maintain than regular mobile apps and have already gained a lot of popularity in the eCommerce world.
Every successful business was once where you are now, trying to find ways to increase efficiency and functionality. Even though the road ahead of you requires a lot of time and patience, if you apply the tips you read about here, you will achieve your professional goals with ease.